But given that there was such a fuss about British Airways' first flight from EMA (which it obviously wasn't) to Tenerife a year ago, you'd expect that something like the launch of flights to the UAE and Pakistan would merit a decent fanfare. A 7 month old press release on an obscure site is not that fanfare (the EMA website didn't even cover that press release, which is fairly monumentous compared with some of the crap that they feed to the press...'Man Pulls Aircraft with Ears'). It's not like the airport press office to miss such an opportunity.
Please feel free to say "I told you so" if and when the flight departs on Friday.