As someone who often has to read CV's, I would definitely put down ppl. Anything is better than reading, swimming, socialising, etc.
It will make you stand out and you will have a good chance of being interviewed out of curiosity if nothing else, it also shows a level of responsibility and an ability to learn what is to most people, harder than passing your driving test.
As to academic qualifications, I hava standard question I ask most prospective employees with a degree:
Why did you do your degree?
Get the usual answers, employment prospects, qualifications, etc.
I have yet to have someone give what I believe would be a good answer: TO GET AN EDUCATION!