I had one interview where, somehow or other (worked for an aeronautics firm), the subject got on to private flying. He was amazed I hadn't put it on my CV. Personally, I find it a bit cringesome for some reason.
I concur with previous comments about academic background and McDonalds. The chap is almost certainly missing out on the most able, capable and productive people of all. As somebody with virtually no qualifications I would say that wouldn't I
But then, people try to recruit people like themselves.