See this article
http://news.bbc.co.uk/1/hi/uk/7006720.stm
The problem is that our Armed Forces are doing something that is deeply unpopular with the the general public. Neither Iraq or Afghanistan sits easily in Joes mind. Afghanistan 1 why? Because a load of Saudi's led by a Saudi flew aircraft into some buildings in the USA mmm!. Iraq war 2 why? For WMD that never existed. Afghanistan 2 Why? Don't care any more...
There are believe it or not, far far more important things happening right here in the UK and the Chief Constable of Cambridgeshire highlighted but one of them yesterday. Ask any Northern Rock investor what's more important right now!!
It isn't right and I know parts of the meeja aren't helping, but the bottom line is that there is no public support for either theater of operations.