Different thing entirely Bravo. I work in an enviroment that functions on bulk purchase, and sorry mate, but it doesn't cross over here. Your not IMHO comparing apples with apples. I'll still use the car hire comparison, as it's a valid one.
Helicopter-Redeye, thanks, thats a little more like the answer I was looking for. It still doesn't do it for me, as the number of hours I have (using your low hours risk model) will not change my singular hourly purchase rate on a Helo as I put hours in my log book, but I see where your coming from. I'll still pay £x whether I have 150 hours or 1500 if I buy 1 or 2 at a time from the S.F.H. outfits I use.
One thing I will ask though, as from your answer it seems like you work for a school or hire outfit and are clued up: would you say £440 per hour is getting price gouged? I'd be keen to know your thoughts on that price.