Sorry to dampen the barbie - but people do not book on a full fare airline because of the sarnies/free drinks. My buddies in the worlds of finance and trade always book full fare on business and pleasure - not because of a free deli bag or air miles or because the company is paying but because if the flight goes tech, or is delayed,or you miss your flight, or it is full the company will do their utmost to get you home - booking on another carrier or a later flight. Cheapo carriers will not do this, and that is a risk thats fine for a student seeing his girlfriend on a weekend, but not a knackered businessman who wants to get home.