The majority of the average passengers don't give a stuff whether they get a full 3 course meal and free drinks with their air ticket. What they care about is how convenient is it for them and how cheap. The average short haul flight is only around 2 hours. Most people can get by without drinking themselves into a stupor for this period with free booze provided by a full-price ticket. The downside is the airports the reduced fare carriers use. They are often not the convenient ones near the centre of the cities to which they are trying to travel to. But hey, the local cost of travel at destination is probably still cheaper than the difference between full-fare and cheap-fare. So who is the dummy here? Making £1 per seat is better than an empty aircraft. Good on GO and easyJet
