Thanks Guv for providing us with that penetrating insight into the 'Loot' or 'Exchange & Mart' theory of airline economics. What fools we have all been! The shadows fall from our eyes as we reach out to grasp the morsels of wisdom emanating from your sticky keyboard...
By your logic, everyone wants to shop at Aldi, eat out at the local chippy and drive a Lada. Let's all wear cheap shellsuits and we'll all share the beach at Magaluf on our hols.
Had it not ocurred to you that some customers prefer a regular, reliable service from an company whose operation does not fall apart at the first sign of rime ice?