It's all really rather logical when you think about it - and the amazing thing is that the majority of airlines
still haven't grasped the concept.
If you charge people less, more people will fly with you.
Freddie Laker called it the "Forgotten Man theory".
I've spent the last couple of days trying to educate the management of an airport that if they stop trying to rip off their customers - the airlines - on landing and handling fees, then they in turn will be able to reduce their fares and as a result the airport will get considerably more pax going through it and paying for car parking, McMuffins, cafe-frappes and what have you.
Equally, a carrier such as Go, Ryanair or easyJet will find that if they offer tickets at £10 on a route where the previous fare had been over ten times that then, not too surprisingly, they will fly full.
Yet the 'full service' carriers persist in ripping off their passengers - charging hundreds of pounds more and for what? An all day deli bag? I'd rather save the money and have a candle-lit dinner with my girlfriend at the finest restaurant in town - and I'd still be saving money!!
