Hold West.
Don't like position and hold? OK, I'll buy it's different from what you use, but does that make it wrong? Let's see, it could be mistaken for "hold position". So the worst thing that happens is an aircraft doesn't move.
Or the real worst thing is you say "Hold position" which gets mistaken for "position and hold" and you've instantly got a runway incursion at best, a collision at worst!
