waiting for the election...we'll have another "recession we had to have" and watch as we fill these A320's with more suits and the like!
Running a business is about opportunities-just as Jawz put it about educating the bus traveller into an air passenger.
People are realising how simple it is to save money whether it be an 1 or 3 hr trip. Remember QF charging $1200 return SYD-PER? or one way to SYD-BNE for $350.00... those days are over.
As you put it VH-smart marketing=making it cheap and simple is very appealing to the most naieve traveller....