but BA will have to change as the public is fast running out of patience
I see what you mean, but what incentive have they got to change?
Load factors are down, no doubt due to many of the problems that have hit over the last few months.
But at the same time, premium cabin load factors are up. BA are making more money.
As I said before, BA have no interest whatsoever in looking after non status, economy class passengers. They are fast becoming an irrelevance. Hence the investment in programmes that retain the high spending premium passengers: Great lounges, one of the best business class products, and great customer service to those in the upper echelons of the frequent flyer programme (Gold Guest List and Premiers).
Clearly they are putting some effort into reducing the negative
PR they are getting, but there is not going to be systemic change to combat the problems. It just isn't a good use of resources.
