What LS needs to do is decide - Boeing or Airbus and get some B737-700 and 900ERs or A320/1s ordered before the airlines such as BE and EZY start to pick them out as the major polluters in the UK aviation with their older planes.
It may not be true, but if EZY can mention the age of the aircraft and the age of their own, then the public could believe anything!
I personally hope that they will make a decision for 30 firm and 30 options of Airbus products quite soon, getting rather bored with the pointy nosed Boeings!