harrogate
I think you could apply your experience with Tiger to any airline in the world at some point or another.
I think what you will find with Tiger OZ though, is that they will offer a service very similar to the current Jetstar and Virgin offerings. The only difference being that seats that would normally go begging will be sold for the $10 price thats been bandied about in the media. Or, there will only be a small portion of $10 seats available on every flight, full or empty. The rest of the seats will have been sold at more realistic prices.
One things for sure. Virgin at least is concerned about this new player to the point of possibly establishing a "ultra LCC" to counter and if you listen to the spin doctors at CAPA, both Virgin and Qantas can expect a mauling of their bottom line from this outfit.
My money is on a successful startup and eventually more competition on the Pacific as they grow and branch out.