Why do they need a price war?
They currently hold 67.5% of the passengers travelling between the Island and Belfast, which is up from 59% in January, showing that they have had the major holding over EMX for some time! The increase is mainly due to the new 'Shuttle service' which was launched late last year, and was put into action on Valentines day this year. They now operate 5 daily return flights flights between IOM and the two Northern Irish airports (BFS and BHD), compared to EMX's one (MON/FRI is two).
No wonder EMX is concentrating on their MAN route!
With Manx2 probably gaining all control of the Belfast route before long and looking at a eight flights per day on the LPL route, where does EMX look now?
Seems to be that they will leave Manx2 to it, and take on BE on the MAN route! They will need to bolster their mainland English routes if they want any chance of getting through this tough patch.
Shame really. They were once and international airline, flying to Ireland, Spain, France etc. And now they are being overhauled by a 19-seater airline on one of their routes.
Good luck to EMX!
