Surely, the point must be improved airlinks between the SW & LGW, it's better for the travelling public and the local economies. Air SW can fight their corner on their other regional routes if needs be, fair competition or not. Don't throw your toys out of the pram just yet. Regional airtransport in the UK has to grow as the roads become grid-locked, small operators like Air SW can continue to thrive and serve smaller, more restricted airports., It'll just require a more focused strategy . How much did Branson pay for the rail Franchise.