Are X9 trying to specialize in this "bus stop route" approach, given they do
ABZ-SVG-KSU as well?
Perhaps their unsuccessful BLK venture could have succeeded had they extended it on to SNN or ORK (reason I pick those two is that they have been served by oil charters in the past).
But is this type of approach successful in short-haul? Not that many routes about that stop off at more than one destination these days - although there may be more than I think, & of course EXT-LBA-ABZ & SOU-NCL-ABZ spring to mind with other operators!