And from the local paper:
Thanet Council had been trying to find a company to put on the display in Palm Bay this Summer after Tonge Events pulled out. Tonge had been behind the past two years' shows but ran the displays at a loss. Last month parent company Tonge International went out of business."
Hmmmm. Thousands of paying customers, a generous subsidy from the local Council, the beaches closed to force people to pay, perfect weather, and they still made a loss. Where did all of that money go? I think we should be told.