You have given me a great idea.....................
If we all pool our 4p in the pound, we could get a round in next month
I was gonna suggest starting an airline, but we would end up with 1p in the pound, not a great investment!
Daza has hit the nail on the head. Advertizing. Not only was it poorly funded, It bore no relevance to the product. The adverts in the Birmingham Evening Mail so closely resembled that of a department store, I had to look twice to identify it, despite a memo telling me to look!
As for advertising at European destinations for return traffic
If only we had another 2m in the company for advertising, not administators fees.........................................
Bored