Obviously Cyrano the benefits of incorporating Executive Club into the new 15%-owned-by-BA flybe, is that a number of customers who have remained loyal to the airline despite continually deteriorating benefits would continue to do so. flybe would no longer have the overheads of running "Passport to Freedom", rather their customers could take part in an internationally recognised frequent flyer programme. Indeed, flybe is no longer involved with Air France or Flying Blue, sorry for having facts out of date. It seems with flybe competing with other modes of transport or with other low-cost airlines on a lot of routes, it makes sense to have some distinguishing features even if it does slightly bump up costs.