Hey bansai!
No, I don't think it's a ploy. It's been leaked at airliners.net and flightglobal.com. Management has also confirmed it but has asked Boeing not to release the orders just yet in public.
2 777s from GE Leasing and 2 from Boeing plus 2 more options. To arrive in 2008 and 2009 respectively. May fly to Vancouver then San Diego or Seattle. Or to Mel-Sydney and some other regional routes that have a heavier load than the 330s can take like Japan and Korea.