If you build it, they will come...
Once the 737 is here (Feb) you can guarantee there will be more work for it. I am sure
that their sales & marketing people will be working on that right now, as we type.
Remember that if you own the aircraft outright you don't have to service the loan every month. Sure you still have insurance, parking, crews etc but not paying out on a $10 million lease makes a huge difference to how many hours you need the airframe to do a year to cover costs and then make money.
After the money that Stoddard lost with the RPT before he would probably be rapt if this venture just made a modest profit.