PPRuNe Forums - View Single Post - Jetstar's march continues
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Old 25th Nov 2006, 11:05
  #37 (permalink)  
Angle of Attack
 
Join Date: Dec 1999
Location: I prefer to remain north of a direct line BNE-ADL
Age: 49
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Hi, Yes regarding some previous posts regarding the cost including the taxes. travelling in Asia anyway, you will find cheaper options than Jetstar, I have studied numerous destinations and dates and ignoring the sale seats, in general Singapore Airlines, Malaysian Airlines, Garuda, Air Pacific in that order are cheaper than Jet* Price. And dare I say the service would be better, or should I say "And of course the service will be better!" Yes it is true that the other Airlines may have a stop-over but hey if your travelling with Budget in mind who cares? People will do it to save a buck. But its not about the bottom line price its the spin and the attempt to make Jet* the cheapest option in peoples PERCEPTION rather than fact. A Brain washing technique to alter the publics perception of the Airline ie "What do you mean its Jetstar? It has to be the cheapest Airline?" I had a mate travel to Melbourne earlier this year and he called me up and said he was going to buy a $129 one way ticket JetStar to Melbourne(Avalon) from Brisbane, and seemed pretty pleased about it. I asked him "Have you checked other Airlines?" His response was "Well its Jetstar should be cheapest right?" After he checked he got a $89 one way ticket to Melbourne with Qantas, haha, he couldnt believe it!!

Interesting times lets see how Jet* go after the holiday season ends..
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