If an airline can be set up to provide what is effectively compulsory smoking why is someone not setting up other extreme niche airlines that cater for addictions?
What about one that caters for nymphomaniacs, another for cocaine addicts, maybe one for murderers, perhaps even one for paedophiles. the opportunities are endless. The idea of one that specialises in carrrying bureaucrats is especially appealing. Just imagine a plane full of people discussing the development of senseless forms. It would be the biggest switch off in all of time. The airline would have to self-destruct at the end of its first flight. Perhaps they would all try a combinatioin of excessive smoking, Viagra guzzling, and flaggelation at the same time as devising those forms.
A documentary series about it all would make the easyJet series look extremely boring.