virginblue
I've done a bit of research regarding these folks. They are based (as in HQd) in Zermatt, which is quite a bit in the woods compared to Sion (don't know the rationale behind that).
Apparently, flights are to be operated by Cirrus, with the airline planning to increase flights on the longrun.
Prices for these flights come out to 1119 CHF (471GBP, 703EUR) return or 615CHF (259GBP, 387EUR) one-way and include the transfer to any resort in the Valais.
Hope they've got some corporate contracts or good contacts with people who are well off, those prices are hardly going to attract the masses (far from it!). Wish them loads of success though.