Originally Posted by
Pete Conrad
The QF brand is one of four top brands recognised in Australia....the J* brand the last time I looked was nothing but..................??????????
A ONE STAR AIRLINE.
J* are simply a vehicle that the brand is using to lower costs / return to low yield markets / screw mainline over.
Once the beancounters come to a figure that says there is no more meat left on mainline bones then the "brand" will start to come back onto the aircraft.
In marketing its BRAND BRAND BRAND...... just look at how tricky dicky controls the Virgin image.
Just like property is POSITION POSITION POSITION, the worst house in the best street is still trumphs.