It's no secret that there
is something seriously wrong with the way BIA markets itself - or should I say within the airports' commercial department - provided there is such a thing...
How come EMA has a much more varied range of
leisure destinations (one only has to look at the paucity of Italian and Central European routes served from BHX), and it's not all due to Ryanair!
How come when WIZZAIR decide to fly to the Midlands, they go to Coventry - where their A320s will probably be weight-limited - instead of BHX, where they already have a handling agent (Aviance) which they use when weather-diverting from LTN?
Then again, one only has to look at the way EMA manage
three based LCC operations on site (Ryanair, easyjet and bmibaby) to realise that they run a much smoother operation, low-cost-wise. BIA doesn't really seem to have woken up to the importance of this sector of the market - and if they indeed have, then they need to address problem areas such as PAX security hold-ups, stand allocation, airport facilities, landing fees, ramp congestion, etc. - which all conspire to make low-cost, fast turnaround operations out of BHX quite difficult when they seem more routine at EMA
Cheers
