Rallye EI-BFP
What - did EI sit on top of Cork to Belfast, London City, Liverpool or Brussels, their "flagship" routes? Don't kid yourself that anything other than Jet Magic themselves led to the demise of Jet Magic. JM could have worked with the right network and launch timing - presumptions about when the Embraer 135 would be ready for London City, totally dreadful estimates of demand on Cork Brussels and assuming Arran would walk away from Edinburgh were all contributing factors, but overall the financial planning and cash burn did the damage.