Nonsense...commercially naive in what way?
I think that your last post illustrates your naievity quite nicely and I am not going to try and answer questions that are impossible, as the data do not exist.
Suffice it to say that rmac's last post offers some insight "I authorise the travel requests of 60 senior managers, and can take a decision directly affecting their choice of travel. Be sure about it. I probably sign off on up three quarters of a million pounds of air travel every year, some times more.
Basic marketing 101 teaches the student to attack the core business of others, whilst defending ones own core business and letting the peripheral customers, who are less profitable, go.
One breaks this golden rule at considerable risk.