APaddy
You are right to feel the way you do.
Last year your company messed me about with catering in C for several months and then the ground agents at Brussels were totally unhelpful when my case was damaged in transit and would not do anything to help, other than to offer to give me a phone number in Paris, knowing that it would take 5 days to replace the case on a 2 day trip. (I had paid GBP447 for the C class ticket.)
As a result, I have flown 74 segments so far this year and only 6 with BA, when there was no other option.
I booked 4 x F class long haul segments this morning, could have been with BA, but were not.
This despite the fact that you and your colleagues are usually very good in the air.
Sadly the total experience, including the farcical UK security restrictions on hand luggage, means that BA and the UK are a port of last resort, which is a shame as I am an expat Brit.
One passenger does not an airline sink, but I wonder how many others think like me these days?