rsoman
I guess some of it is also due to the lowering of the airline's cost base.
BTW, it does not take any great skill to produce a short term profit - a tough policy of driving down cost is all that is required. Of course, in the longer term it is a diferent matter and the average lifespan of Fortune 500 companies over the years tells its own story.
"Customer Loyalty", an oxymoron were there ever one, is based on the whole experience, not just the price and people talk about it.
I bet rmac has told lots of people of his experience and there is plenty of research to show that satisfied customers tell a few people about their good experience, whilst dissatisfied tell many.