Sorry PaddyUK . The bottom line is service . The more you pay - L450 in economy or L5000 in First makes the difference , that's BUSINESS . There is no excuse for overbooking in First - that's part of what one pays for . The bottom line maybe shareholder profits but it's the customer who makes the profit - especially the First Class one , he should not be let down by shortsighted managers who only think of the bonus or promotion . If BA continues to carry on with this policy then I would think that the BA managers are not seriously thinking about BA's (and their) future .