Peter L...I agree 100% about pax rarely paying attention,about not sitting down when the seatbelt signs on etc. But I still don't think it justifies the airlines giving any further reason for distraction. I used to work for a Middle Eastern airline, and we had to haul a newspaper trolley down the aisle before and sometimes during the safety demonstration. Unfortunately people are more interested in their creature comforts, than the their own safety, and the airlines encourage this in the name of competition.