Incidentally.......
Fact check.
1) EZY, BA, Virgin, and many others have been using MSE for training bumps on an occasional basis for many years now.
It's nothing new.
2) We already have a loco announcement,(Esperia), albeit non-based.
3) The bulk of EUjet pax were on promo or freebies. They went bust because all loco relies on the last minute full price tickets to stay afloat.
Unfortunately, when my fellow Thanetians are asked to pay full price for travel, they don't wanna know. That's why Seguro are unable to fill a plane, even though they only run once a week.
4) Manston was Planestation's biggest loss maker, not other "hair-brained schemes". Compared to Manston, activities such as Lahr, Liverpool Festival Gardens, and EUjet at SNN could be regarded as runaway successes.
More details available on ADVFN for anyone who's interested.