Phenom 100 is out to be best in class, Embraer having decided at last to enter the Bizjet market is very concious that Cessna has been there for along time and has enormous experience behind it. Embraer having concentrated on the airline market now hopes to bring those strengths to bear ie high cycle, reliability, redundency, to bear. They are a very impressive organization with huge facilities, 3rd largest aircraft manufacturer in the world. The Phenom 100 and follow up 300 are well on the way and coming on nicely. Have flown the CJ C1,II, III Excel X so have some experience with Cessna and have been down to the Embraer factory in Brazil this year. They have put a major effort into the 100. My guess is that the 100 is going to be a very close contender and may well give the Mustang a run for its money.