PPRuNe Forums - View Single Post - Easyjet - 2
Thread: Easyjet - 2
View Single Post
Old 13th Sep 2006, 19:13
  #123 (permalink)  
Charlie Roy
 
Join Date: Jul 2006
Location: Europa
Posts: 1,443
Likes: 0
Received 0 Likes on 0 Posts
New Madrid routes

Originally Posted by eu01
Well, the announcement about the new routes did come today...
Seems not enough (destinations), if three aircraft are to be based there....
Yes, very few routes for 3 aircraft. Maybe more Madrid routes will be announced in the coming days and weeks. For example, the much expected Canary Island routes did not form part of today's
announcement

Also, it has to be considered that the Lyon to Rome route announced today will surely be operated with a Madrid based aircraft. And we must also consider that the destinations selected are traditionally high
frequency routes.

Aggregate daily frequencies (approx) offered by competitors:
Rome: 16
La Coruna: 11
Asturias/Ovieda: 10
Toulouse: 9
Lyon: 6
Casablanca: 2

Easyjet has just gone into further battle with Iberia, Air France, Spanair, Alitalia, Vueling and Air Madrid. Easyjet will have to offer high frequencies on these routes to make an impact and to appeal to business passengers. Not one single route today was a new route. At least when Ryanair set up in Madrid, the airport will get some new routes like Eindhoven and Biarritz.

Good luck Easyjet Hopefully the likes of Iberia will be motivated to overhaul their antequated way of running an airline.

PS - Interesting to see Lyon getting 2 new routes out of today's announcement. We have to remember too that in choosing this latest base Lyon was one of the candidates who lost out to Madrid. So it seems that Lyon's under construction Marseille-style low cost terminal is attracting in the airlines already. When will we see Ryanair there?
Charlie Roy is offline