Quickly scribble a story to sell to the local rag:
For maximum journalisitic sales potential, be sure to include the following phrases:
"pilot struggles heroically with controls"
"copter plunge terror"
extra bonus points for using any of the words: "doomed", "plummet", "stricken", "horror".
Don't forget to describe the tail rotor as a "propeller" . . .
. . . and if it can have narrowly missed a housing estate and a school playground, so much the better.