It's a Boeing dig. The issue could arise equally with the new 747, or 787.
LH on A380 may well be priced full fare, but LH Technik offer the same product to the market as they provide to LH partner operators - so does BA, AF...any and all MRO providers. By comparison with dedicated independents the operator- maintainer may be less flexible, say to input timing, but may appear to care more because he needs the business more than the big boy does. That's why there is room for both styles of provider.