OltonPete
Understand there were 32 rotations in July which equates to 21.84 pax per flight. August, to date, is showing a considerable improvement on these figures, but still has some way to go before the operation would be considered a good success.
As BTB said previously, the route was a very late introduction, with virtually no lead time. Since it is almost totally leisure orientated, many would-be travellers had already made their travel plans, some of whom may well have used the service if they had known about it earlier. Better luck next year perhaps.