That goes back a few posts to what a joke those mags are. They are all in each others back pockets, to make money out the believers.
Don't believe and don't buy that cra#, especially if you get a wiff of it being anywhere near a marketing dept. like that article. I didn't buy it, just read it from a table. This just feed the whold chain with cash.
The airlines have stopped their sponsorship, FTO's are flooded, Airlines can pick and choose from all countries, adverts are bigger and bolder....can noone see it.
If it sound too good to be true.....it probably isn't *(as they say)*