The US Mil have always gone in heavy with the 'Little America' side of things and I know my colleagues have always found it to be another world. However, when you send a lot of very young kids a long way from home, you have to give them something to do for a year or so.
We've just got b-ugger all and we make do with not quite enough. I can safely say our lines of supply are as taught as a taught thing, under constant scrutiny and I have no deployable Pizza Huts or Burger Kings in my posession, Sir!