The idea itself is not bad. There are smokers out there that won't last long without a drag. (I recall this crazy lady on the news who rather take the insane interest charges on her credit card than pay the new tax on tobaco). However, the way they disputed the effects of Second Hand Smoking made them look like idiots. If the goal is to attract employees and investors, I think they should of used a better arguement. Personally, that statement alone would be enough for me to question the creditbility of the organizer. At least say you are doing this to target the hardcore smokers market. While I don't understand how exactly the use of fresh air in the cabin increase fuel consumption, would there be enough passenagers who are willing to pay an increased ticket price?