Jings, Ugly, that's some wicked spelling!
Nobody mentioned 'going on strike', that's the very last in a wide ranging repertoire of action available. There's a whole host of possibilities before that becomes necessary.
It's most significant, especially given the comments above, to note that the (generally supine) CC has openly expressed the opinion that nothing else is likely to work, given the company's position.
Don't forget that just at the moment there are meant to be potential investors beating a path to buy the outfit. Any sniff of industrial unrest will have them running a mile.
If any time's the time, it's now. I say again ; good luck boys and girls.