The fact of the matter is that people at BA have had it to good for too long; high salaries, stupid costly allowance system, costly and outdated bidline system, etc etc.
If BA is to survive and prosper it needs to do something radical to bring itself up to date.
Dump the bidline system to an efficient roster system, streamline the allowance system back to what was meant to be, a subsistance allowance while away from base!! Get rid of the dead wood management structure, etc etc.