RTFL???
Yeah ok, except you'll notice from one of the posters doing the rounds at the moment, that there's a problem with the labels peeling off (it used to be painted on, but they discovered there's still a large rainforest to get rid of). Of course, in this case everyone will just throw the can away as an 'unknown' won't they? Except for the thousands of guys who have 'grown up' with the cans being a certain shape etc etc. Remember one of the 'dirty dozen' human factors is "Norms". We're not exactly helping ourselves here are we?