http://www.caa.co.uk/docs/33/CAP413.pdf The UK Bible...all 182 pages of it. (Stop drooling all you Air trafficers)
Chapter 2 1.8.5
"Aircraft in the Heavy wake vortex category shall include the word "HEAVY" immediately after the aircraft callsign in the intial call to each ATSU."
That's what your meant to do but it just doesn't happy on the sunny side of the pond! I wonder why.........