MHAT, I don't have a problem with the use of the terminology when it is required, its just hugely overused in Dubai, not by all controllers by any means. The newer (if you know what I mean) controllers are much more likely to use it, so it is really a training issue.
Go to the UK and listen to calm, unemotive, precise ATC RT and you would know what a safety advantage it is. Just as you guys want us to do it right, we in turn respond well to a calm, precise environment.
This forum has a lot of utility to educate both sides of the operational fence, hence I raised the phraseology issue, not to score points or get controllers on the defensive.