Perhaps the Beeb will sponsor the new hardstanding that has just been laid down at great expense. Apparently, the local environmental health people will not allow aircraft to use it as there is no drainage in the event of a fuel spillage. Sounds like a bit of a major own goal by the local councils as they must have commisioned and then approved the plans and once the work was done sign off the project!
So using the hardstanding as an advertising hoarding seems the only option left - its cock all use for much else!