As a relative newcomer, it strikes me that on this and other forums, after accidents, some pilots will groan and comment on the negative publicity it will bring to the helicopter industry, notably with regards to EMS in the States.
Why not view the negative publicity as a benefit and take advantage of it? For example, wouldn't it make an appealing documentary to some eager producer, looking into the "filthy rich" oil companies, making billions of dollars per year who aren't prepared to spend a small amount of money to make flying so much safer and reduce fatalities and accidents by x%?
I would have thought a carefully crafted "scandal" would add impetus to the cause. Just a thought...