not many options from what i can see.....
how do operators survive in this increasingly cut throat industry?
Expanding is one way, merging another. Selling up? Probably not.
Expansion has been discussed way too many times here before, (A330 etc) and people with bundles more knowledge than me say it'll NEVER happen, so i'll take that as read.
Merger? hard to see where. Not sure who owns GB's a/c, slots, route licences etc.... and from comments on here i'm not sure anyone else does either. Bmed maybe? BA....? If this airline is on the verge of destruction that i'm lead to believe then who'll take it on if it doesn't have assets like a/c, routes?
LoCo's are slowly pushing further out of europe but i don't think the longer sectors fit the business model do they?
And maybe younger, brighter managers with an exciting and fresh approach to the airline might be good. Of late it seems like a bit of a retirement ground for near sell by date ex-BA managers....
I shall watch with interest (massive interest actually, as i've just joined) to see what happens. In the meantime shall i not file away my CV just in case?
the BPM